Social Media’s Top 6 Habits and How to Get Rid Of Them For Every Job Seeker
No doubt, social media is increasingly gaining popularity as it continues to grow. It has become a top marketing tool for all types of businesses. According to the experts, social media budgets are set to double over the next few years.
When so much money is invested in this modern-day marketing medium, businesses probably expect to get either leads or sales from the efforts they have been putting into their social media campaigns. But numerous businesses are making mistakes which are affecting their success rate.
There are several social media habits that people make. These include:
Conversational egotism is the leading bad habit on social media. This refers to the time when individuals or companies want to divert the conversation back to themselves. Excessive self-promotion or even brand-promotion is a bad habit for networking with others. It does not motivate others to desire to listen to you. To put it another way, it is simply disengaging.
The best cure for this habit is to try posing questions to your audience, taking part in comment threads, and giving out valuable tips and information. Sharing or
Going too far …
Excessive brand promotion, sales pitching, together with obvious marketing on social media can be irritating to your audience. You should avoid chocking them with marketing content by providing links to buy or try some products, or Retweet and like something. The best way to advertise your products or services on social media is to offer your audience something. It should be always mixed up with meaningful content.
You can try to encourage your audience to generate content for you. Content created by users helps to cushion the blow of hard sales, yet get your products and services simultaneously influence fans to sell for you.
Create with your audience relationship that is both symbiotic and engaging. This is actually a give and take situation.
Talking all the time and never listening
A one-sided conversation is never good and it seems some people on social media forget this. If posting is all you do, there is no way you can hear if there is any response from your audience. Numerous businesses share content and then ask for likes regularly. However, they keep silent when a person asks them a question or starts a conversation.
You should try to combine your listening efforts with analytics so that you can understand what is important to your audience and then join in the conversations. Listening makes your brand look good and this could distinguish you from your competitors. So, you should actually share content which has been posted from your communities and also like it. There are several great listening tools available that can help you in this aspect.
The need to strengthen personal, human contacts online is what birthed social media. However, numerous brands and business tend to provide automatic, robotic responses. Remember that those loyal fans and followers actually took time to locate you, reach out, before finally connecting with you. That is why your responses should not be canned but rather be tailored to reflect your business’ personality.
On social media, trust is crucial; once you break it, people will report and block you in retaliation. There is a wide range of social media spam – from the least to the most severe. Some of the offenses to avoid include:
- Misuse of hashtags
- Posting serially
- Re-posting the same content several times
- Click-baiting (enticing your audience to click on a link, only for you to fail to deliver)
- Advertising your products or services in improper groups, channels, threads, and so on
- Creating bogus accounts
- Fake reviews
- Spamming Comment threads
Overcompensating due to lack of regular posting is what often leads to serial posting. The solution is to create a content calendar. Find out hashtags that work for you prior to posting on them. Don’t just rush to trending hashtags and keywords unless you are certain of why they are trending. Besides, it should be relevant to your brand.
Feeding the fiends
It is so embarrassing to see a social media manager – amid a social media crisis – frantically making attempts to protect his/her brand. In case you suddenly come under fire either for having shared the incorrect hashtag or posting the wrong thing on social media, the best thing to do is allow people to express their views without you interrupting them. Also, you should never remove the evidence. And should you wish to respond, admit the gaffe and offer a genuine apology.